10 Important Statistics for Influencer Marketing on Weibo-Infographic

Though largely closed off to and untapped by western institutions, China has a rich social media landscape. With 800 million active users on their available platforms, North America’s 244 million pales in comparison. Moreover, social media plays a large role in the discovery and purchase of products for the Chinese market. Altogether, the Chinese social landscape has a great deal of undiscovered potential. Picking up on this, advertising group Pulse Group put together a helpful infographic that offers insights on breaking into the scene on Weibo, the largest social platform for the country. Check it out below:

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