Top Ten Fashion Influencers Turned Entrepreneurs
As the influencer marketing landscape has grown and evolved, so too have the content creators who run it. With the fashion world in particular, the process is beginning to come full circle. For influencers with style, reach, and followers to boot, it seems the next logical step is creating their own brands and lines. Find below ten of the top fashion-forward influencers turned entrepreneurs.
Arielle Charnas of the blog Something Navy is one of the original online fashion content creators. Known for her classic, feminine style, Charnas now runs a wildly popular line of the same name in partnership with luxury retailer Nordstrom.
A 2017 entry in Forbes 30 Under 30, this forward-thinking fashionista now runs two popular lines on top of maintaining her blog. The 28-year-old can claim 1.9 million followers on Instagram.
With a decidedly edgier aesthetic, this Los Angelino was one of the first to turn her following into a profitable business. Her brand Are You Am I sells to her 683k Instagram followers and beyond. Check her out for skin-bearing, confidence boosting essentials.
This body positive babe started building her online presence back in 2008. Then and since, she’s helped drive representation and diversity amongst her 664k followers. After successful collabs with brands like Swimsuits for All, she’s gone on to found her own company-Premme.
The wardrobe stylist turned influencer Lim covers more than just fashion on her blog and socials and is known for her cool girl aesthetic and relatable life musings. On top of her 1M strong Instagram and YouTube, she runs an affordable fashion line, Chriselle Lim Collection, through Nordstrom.
She’s a Crowd favorite and one of the first to see entrepreneurial potential in influencer power. The Italian beauty built her blog The Blonde Salad into an impressive shoe line, a Harvard marketing case study, and multiple fashion magazine covers.
This breezy bombshell is case and point for building a brand around your strengths and aesthetic. Her lifestyle-inspired swimsuit line Same Swim is popular with fellow influencers such as Hailey Bieber.
While this creator employed a more unusual approach by designing her line and THEN making her blog, she has become nonetheless successful in both endeavors. Her self-titled jewelry line sports simple and beautiful craftsmanship and is loved by her 200k followers and traditional buyers alike.
Soraya De Carvalho
Bringing another breeze of diversity to the list is London-based Soraya De Carvalho. Steadily cultivating her 141k followers through fashionable outfit posts and family photos, she is also the founder of natural hair extension brand Style Is My Thing.
Brooklynite blogger Vanessa Hong runs the blog The Haute Pursuit but is perhaps better known for her street style fashion week pics and modeling endeavors. She currently runs the e-commerce shop THPSHOP.