10 Top Influencers of 2018

We at CROWD. have covered a lot this year in the world of influencers. From top trends to our favorite content creators, we like to keep you abreast of all the news in the community. So as the end of the year approaches, we wanted to take a look back at some of the beauty, fashion, and lifestyle influencers who clock in with the highest number of followers on Instagram. Read the list below!


James Charles

James Charles first came into the public eye after being crowned CoverGirl’s first male spokesperson. The makeup prodigy boasts 11.8 million followers on Instagram (and YouTube).


Chiara Ferragni

This Italian beauty has 15.7 million followers. The influencer turned fashion entrepreneur is known for her on-trend fashion and picturesque family.


Nikkie De Jager

This YouTuber and Insta star rose to prominence after her video, “The Power of Makeup”, went viral. Ever since, her following grows on the daily, currently topping off at 11.5 million.


Huda Kattan

At a whopping 30.2 million followers, the Huda Beauty founder is perhaps best known for her line of false lashes, spotted on celebrities such as Kim Kardashian. The influencer is known for her candid delivery and makeup know how.


Camila Coelho

This Youtuber, blogger, and makeup guru comes in at 7.5 million. The Brazilian sweetheart first became known through her YouTube channel, MakeUpByCamila.


Julie Sarinara

This laidback California resident rocks 5 million followers. The lifestyle blogger is known and loved for her cool boho style and enviable travel pics.


Zoe Sugg

One of the OG YouTube beauty favorites, Zoe Sugg of “Zoella” fame makes away with 10.3 million followers on Instagram (and MANY more on her multiple YouTube channels).  The British influencer is known for her beauty and lifestyle pics as well as her DiY and baking posts.


Emma Chamberlain

Much newer on the scene, 17-year-old Emma Chamberlain first gained notoriety for her YouTube channel. This popularity has transferred to Instagram, where she has 5.5 million followers hanging off her every Gen Z-perfect post.


Jeffree Star

This Myspace star turned Instagram favorite and makeup entrepreneur has a more than respectable 9.7 million. His YouTube and Instagram feature artfully crafted beauty looks, created with the help of his own cult-favorite makeup line.


Patrick Starrr

Another self-made male beauty guru, Patrick Starrr has a following of 4.7 million on Instagram (and another 4.2 on YouTube). The sassy, inspiring Starrr is loved for his makeup expertise and coveted MAC lines.