5 Hair Care Brands Rocking Their Influencer Marketing
These days it’s hard to find a corner of the beauty world NOT using influencer marketing. This means, however, that differentiating brands can be a little tricky. In the world of haircare, five top North American brands stand out to us. From trendy outreach styles, to choice influencer partnerships, these are the top five hair brands rocking their influencer marketing.
An OG of salon quality, holistic inspired haircare, Aveda was founded in 1978. Best known for their all-encompassing salon experiences, Aveda has in recent years amassed 365k Insta followers. As far as influencers, Aveda touts their cruelty-free products through the likes of popular names like Madelaine Petsch.
Matrix reps a more straightforward salon haircare presence to their 414k followers but sets themselves apart with their influencer approach. On their profile, the brand showcases before and after hair transformations highlighting the work of influential stylists such as Eric Vaughn.
Dove has set themselves apart in the past few years for their refreshing campaigns featuring body positivity and “real” models. At 443k followers, their most recent #ShowUs campaign showcases models and influencers with natural hair calling for more diverse representation in hair and beauty care.
At 12.6k followers, hair color brand Clairol is on the lower end of this list’s follower count. It makes sense, then, that the company is outsourcing their influencer marketing (so to speak). With their #MYTRUECOLOR campaign, Clairol encourages everyday users and influencers alike to tag their dye jobs for a chance to be featured on the Insta.
Rounding out the list, Tresemmé comes in at 173k followers. “America’s number one hair brand” follows in Clairol’s footsteps with some tag-to-be-featured content, while keeping things fresh with some global influencer representation such as Paola Alberdi.