3 Tips for a Solid Black Friday Campaign
Black Friday is around the proverbial corner, and we’re bringing you tips and insight all October long. This week we’re looking into three top tips for making a holiday campaign airtight. With user engagement and overall traffic at a major high during the season, it’s important to make sure your strategy is sound, so read on for some time-tested advice.
Lay the Groundwork
Some truly great holiday campaigns start well before the season even gets rolling. A great way to establish a relationship with your target audience is by activating one or more smaller campaigns leading up to the day. It can be as small as creating a special discount code or Insta story, anything that gets your engagement up and your audiences interest piqued.
Make a Video
Another great way to build anticipation is through short form video. Partner with a small group of influencers so the collaboration feels exclusive, then let Instagram stories or Facebook video do the work. You can give a teaser of what’s to come, or preview some seasonal products, either way will be a win.
Use Tags and Features
For Instagram in particular, certain tools can make branded content easy. Utilize features such as Swipe Up so your influencer efforts feel current. It’s also important to stay mindful with your hashtags, as followers will want to easily find all your exciting seasonal content and offers. With Insta features on your side, it’s also easy to get twice the bang for your buck by repurposing the content with shoppable links.
Get in touch with us to help you promote your brand this Black Friday season.