Social Media Week NYC April 2018


The CROWD. team will be in NYC from Tuesday, April 24th to Friday, April 27th for the Social Media Week conference, the world’s premier conference of professionals at the intersection of media, marketing and technology.

The team will be available daily at a booth within the conference to answer all of your questions, provide insights and help explain best practices for your company.


On Wednesday, April 25th at 2:45pm, you can join the CROWD. panel featuring three “OGs” in the influencer industry: Andy Torres, one of the first international fashion bloggers; Daniel Saynt, one of the first creators of a media property; and Vicki Frid, founder of one of the first digital marketing agencies and now Director of Operations at CROWD. The conversation will be focused on the industry beginnings, how Instagram changed the game, and how brands must adjust to thrive and survive given the new algorithms. The goal will be to answer the following questions:

  • How organic content helps drive the human, organic factor that resonates to the audience of an influencer allowing for greater ROI

  • Why analytics are essential to successful brand partnerships and finding the right talent regardless of their Instagram number

  • Why reports of engagement are far more accurate than someone’s reach

Following the panel, the team will once host a masterclasses with an insider look into our internal Instagram analysis tool and answer any questions attendees may have. For any one-on-one sessions, please email




Instagram And The Shift Towards Data-Driven Influencer Marketing


Operations Director Vicki Frid and GM Gregor Cooney


Andy Torres of Style Scrapbook and Daniel Saynt of DevTribe


Wednesday, April 25, 2018 at 2:50PM