Snapchat Introduces Custom Sticker Packs for Influencers


In a continuing effort to keep up with other platform’s innovations, influencers will now be able to create their own sticker packs on Snapchat.

Stickers, or animated graphics or GIFs, have already been making appearances on other sites like Instagram and Twitch. With the packs, influencers can create custom stickers to overlay on their photos and videos.

With these upgrades and others, Snapchat hopes to draw influencers to their app for marketing and branding. Content Creators are already taking note, using the new Storyteller function.


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Gregor Cooney