Are LinkedIn and Pinterest the Next Major Influencer Hubs?
As more and more influencers and brands turn to video to promote their message, LinkedIn is at the center of a sort of renaissance. As Goldie Chan, founder of newly minted social strategy agency Warm Robots stated in an interview with CNN business, “When I was starting out (making videos), my friends and work associates all said I should be on Instagram or YouTube. But LinkedIn happened to be a perfect fit. ... It's fun to create on something brand new." She attributes her 50k LinkedIn followers to her popular videos, as well as the tools it took to get her agency off the ground.
Chan is one of a fast-growing group of influencers to see the potential In LinkedIn, the professional networking platform. The site has become a must-have for any professional, but it hadn’t seen any major innovations in usage for some time. Now, as YouTube AdSense makes it increasingly difficult to earn a livable wage off ads alone, creators are beginning to see the potential in LinkedIn’s video features.
On platforms like LinkedIn, and even Pinterest, which introduced its own video player in 2016, there is a major increase in visibility for video creators. Given that the space is still relatively untapped, the likelihood that an influencers video is seen increases in a major way. Furthermore, there aren’t as many limitations in place as marketers have yet to tap the space. For Pinterest in particular, that all-important feeling of authenticity is still in place, as the platform markets itself as a meeting ground for experts.
In the case of LinkedIn and Pinterest overtaking more established video-heavy platforms, it’s still very early to say. However, there is an overall push towards video content across social platforms, and the introduction of LinkedIn Live in 2017 shows that the demand is there, and growing.