The Growing Role of AI in Influencer Marketing

Building off our last AI-focused post, we wanted to delve deeper into the growing use of virtual marketing support and look into the more business-minded side of the trend. In a time where influencer marketing in particular is moving towards qualitative metrics like brand rapport and creativity of content, AI is playing a major role in tracking deliverables.


Practical AI

While our last few AI reads focused on virtual influencers, the more practical adoption of AI in the workplace is coming in the form of software. AI is factoring into applications such as algorithms that aid in processing data, over the more buzz-ready CGI influencers of Insta.

Projections show AI catching on in the workplace over the next few years, thanks in no small part to the tech’s ability to perform with precision and breadth not obtainable by human workers. AI is however far from a place and time where it could completely replace human engagement. The popularity of the tech and the desire for fail-safe accuracy is a good indication that it has staying power.


Influential AI

AI powered platforms are in fact proving to be lightyears ahead of competitors in terms of identifying brand affinity. Brands now have the option of working with a middleman agency, or collaborating directly with influencer marketing platforms, to gain access to the tech. The benefits of an AI-centric platform include high data quality, advanced algorithms designed to allow for scalability, and transparent metrics.

With all these new developments it’s easy to see why many industry professionals are getting excited about incorporating AI into their influencer marketing regiment. While in the grand scheme of things it’s still relatively experimental, it may even be time for your brand to start doing some research.