Fortnite Might Just Be The Next Social Media Platform for Gen Z

Fortnite a social media platform? Who would have thought that this gaming platform had more in common with Twitter than it had with Call of Duty? Thanks to a new study by NRG, that information has just been revealed and it is very shocking. Find out below what NRG’s report reveals about the power of the video game, which is drawing more brand interest.

FORTNITE 101

Fortnite is a survival game, where 100 players fight against each other in player versus player combat to be the last one standing. It is a fast-paced, action-packed game, not unlike The Hunger Games, where strategic thinking is a must in order to survive.

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Fortnite emerges as a social media platform for Gen Z

“Fortnite is the new Facebook in some ways. Millennials and Gen Z are much more used to living on platforms like Fortnite,” says Henry Cowling, creative managing director at MediaMonks.

In fact, Fortnite’s audience remains much smaller than Facebook and YouTube, which each have roughly 2 billion users. Still, the game isn’t that far off from Twitter and its 330 million members. And Fortnite enthusiasts are extremely loyal: Those between the ages of 10 to 17 and who play the game at least once a week spend 25 percent of all of their free time playing Fortnite, higher than any other form of entertainment, according to the NRG report.

“Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social media and streaming platforms, offering consumers a singular experience,” according to the report from NRG, a brand consultancy that specializes in the intersection of entertainment and technology. “Consumers even say it's the best place to ‘connect to what everyone is talking about, making them feel like they are not alone.' ”

FORTNITE AND IT’S POTENTIAL TO BRANDS

The game’s competitive element adds a touch of urgency to the game and its colorful animations and the graphics most likely appeal to younger users. In fact, the video game currently attracts about 125 million players, with the majority being Gen Z users.

That makes the game an attractive option for marketers looking to gain notice from younger generations. While brands can't advertise on Fortnite in a traditional sense, some have found a way to tap into the community: The National Football League recently inked a deal that allowed Fortnite players to equip their avatars with any jersey from the league's 32 teams; Nike dropped a pair of exclusive Jordan’s that could only be obtained through the game.