5 Ethical Instas to Follow Right Now

The rise of conscious fashion and eco-friendly branding is creating a special niche of sustainability-aware influencers on Insta. These content creators look to partner with brands that care about their impact on the planet. In an age where global warming and sustainability are real concerns, it’s refreshing to see influencers who look beyond the bottom line. Find 5 of our favorites below.


My Green Closet

Verena Erin of “My Green Closet” focuses her cozy content on sustainability and ethical fashion. Her 14.4k followers flock to her feed for tips on sustainable fashion, green beauty, and conscious living.


Clare Press

Clare is perhaps best known for her book and subsequent podcast entitled “Wardrobe Crisis”, which delves into the issues surrounding fast fashion. She is the sustainability editor of Vogue Australia and has 28.6k followers.


Laura Wells

Model and environmentalist Laura Wells has the largest following of the list with 83.2k. Her content focuses on fashion and ocean conservation.


Conscious n Chic

Kathleen of Conscious n chic hails from Canada and comes in at 21.5k followers. Her content ranges from issues of sustainability, to social justice issues such as human trafficking.


Plastic Free Mermaid

Kate Nelson, the “Plastic Free Mermaid”, has been plastic free for over a decade. Her 78.2k followers love her sustainability journey and consciousness tips.