5 Important Differences Between B2B and B2C Marketing
At this point in the game, there are many different approaches to influencer marketing. As more and more marketers pick it up, the differentiating approach is becoming all the more crucial. Two key camps that often get confused are B2B (Business to Business) and B2C (Business to Consumer). Depending on your objectives and goals, both can be valid approaches, but which will work best for your company? To help you decide, find 5 key differences below.
B2B is a Slower Burn
Depending on your needs, B2B may take longer to show results. Particularly if you’re transitioning from B2C to B2B, B2B has an overall lengthier time frame. While this isn’t necessarily a bad thing, lending your team more time to research and perfect things, if your product depends on a fast turnaround, it may be best to stick with B2C.
There’s More Diversity in B2B
B2B tends to have more outlets for information sharing. From seminars to online events, B2B marketers and influencers simply have more readily available means with which to share expertise. Depending on your overall goals, B2C may be a more one-way approach.
B2B Requires a Name
Since B2B is, obviously, a business-centric approach, a brand needs pre-existing clout to see success with it. For influencers this means building a brand around themselves and leveraging it, for businesses it could require having the know how to back up your claims. While this is important for B2C as well, it isn’t as crucial.
B2B Hinges on Relationships
In the same vein as our first point, B2B hinges on long-term relationship development. On the other end of that, B2C is more immediacy driven. In this respect the right approach may vary project to project, but it remains important to keep overall goals in mind.
B2C Came First
It’s the more classic approach, and depending on your brand, may be the best. B2C reigns supreme when it comes to promoting lifestyles and major events. B2B in essence came out of B2C, so if you’re seeking an in with a more traditional audience, it may be the smartest choice.