Facebook Adds “Top Fans” Option for Organic Page Posts

Facebook has unveiled a new option that allows Pages to publish updates that target their top fans. The option allows Pages to develop posts exclusively for top fans, enabling them to share exclusive content.

This new targeting method gives Pages a new tool for fostering community engagement and building stronger in-page connections. Going after fans that are already the most active on one’s Page creates an expanded reach and a major uptick in likes/shares.