Infographic-Top B2B Influencer Marketing Trends for 2020

While some less in-the-know individuals think influencer marketing is playing itself out, B2B buying is one arena that still hinges heavily on it.  According to the WFA (World Federation of Advertisers), 65% of multinational brands will increase their influencer spending over the next 12 months. It’s with good reason-the 2019 Content Preferences Survey from Demand Gen shows 95% of respondents favor credible content from industry influencers.

For brands working in the B2B space, find below an infographic from Top Rank Marketing detailing seven influencer marketing trends worth investigating for market strategy in the year to come.

TrendsAlessio Puddu