Instagram Tips from Influencers Aimee Song, Shiona Turini and Eva Chen
Influencers flocked to Fashion Week in Paris this year, including one of our favorite fashion influencers, Song of Style's Aimee Song.
She brought to the event all the iconic boldness we’ve come to expect from her-- and in addition to looking amazing, she managed to host an impromptu interview session with friends and fellow fashion influencers Shiona Turini and Eva Chen. On their way to lunch, the three recorded a discussion on the importance of street style, diversity in the industry, and getting around Instagram’s algorithm.
AS Why is it important to be street-styled?
ST I think it depends on your job, your profile, and what you want your next job to be, because for some people it’s not important. I truly believe that. And for other people who make a career off of having a bigger profile then it’s a little bit more important for them. But I wouldn’t say overall-- I mean, for me, I would say it’s not important.
AS So why are you always looking so fine?
EC She wakes up like this and I know that because she’s my roommate this season.
ST I dress like this all the time, I dressed like this in Bermuda, in Morocco. Old habits die hard.
AS What does it mean for a street style photographer to shoot people? Why are they so desperate to shoot street style people?
EC I think street style photographers have maybe the hardest job in fashion-- it’s freezing cold, at least we get to go inside and get warm, they’re standing out there so cold and freezing, trying to get a great shot. I mean, they make their living from getting good pictures.
ST Street style photographers are literally selling their photos to magazines, hoping that when you open up Bazaar or a publication like that [you will see their photographs]. The trend pages are real people wearing clothes, and magazines use pickup photos for that.
AS Did you see the article on The Cut about street style photographers being selective on who they shoot? Why isn’t there much more racial diversity, body diversity, in the magazines that we see? Is it the street style photographers?
ST I read that, and I totally understand why the writer felt that way and why she said that. And I think there is a little bit of truth, but for me it’s a much bigger issue because the argument was that street style photographers don’t shoot black girls But the real argument is, why aren’t magazines hiring black girls? Why aren’t magazines hiring girls that have a diverse body type? Why is it that the people that we see at shows are the exact same kind of look? I was at a show today and I was like, “Oh my god, this is the first time I’ve seen this brand use a black model in the history of my career.” And then I was like, “Well there’s really only three black people in attendance of this show.” The issue is always bigger than that surface level, so I understand where the argument comes from, but I think the bigger issue is that there’s not enough diversity attending the shows to get shot.
EC: I think that means the industry from the top has to change, because there’s responsibility for the people at the top to hire and mentor-- whether it’s an intern or an assistant-- diverse candidates. You have to do that because the people at the top are one day going to be those people who are at the bottom now.
ST The other issue is that-- and I’ve expressed this to a few of the editors that work at The Cut-- is that The Cut was the worst offender this season. I just couldn’t understand, because I went through and counted how many black women were in The Cut’s street style section, and I think out of about 200 images, I saw five black girls.
EC Well The Cut used to have Nabile-- a very amazing photographer who had a really great eye-- and he was diverse himself, and he had the best style.
AS The other thing was that he never shot the obvious street style stars. He always was looking for new faces. But now I don’t know who’s shooting their stuff.
ST Well and also I have to say it’s so many people’s problems-- people just want to blame the photographers, but who was top editing those photos to not notice that, “Oh, I’ve only edited or selected white womens pictures to put in this slideshow.” There’s so many people who participate in the problem that could also be part of the solution.
AS Eva believes strongly in constant posting, too.
EC I just feel like a lot of the time people are like, “I don’t know, I want to grow my following on Instagram or I want to do more on Instagram,” and I’m like, “Well, how often do you post?” and they’re like, “Well, I post once every three days or once every three weeks because I want to be cool.” Everyone is like, “Ooh, algorithms, so scary,” but it’s about engagement. So the more content you put out the better. If the average person opens Instagram 30 times a day, and if you follow over 1000 accounts... if Shiona posts once every three days, you’re not going to see her content. It’s not rocket science. Basically, you have to post more.
AS Do you think only posting once a day and then doing a lot of Insta stories is okay?
EC I think that’s fine! I just think the main thing is getting into an Instagram habit. Instagram, like everything else, is a habit. It’s like, say I have a baby at home-- I don’t feed my baby once every two days or once every week, that would be child abuse. And then the baby wouldn’t grow. And Instagram for many people is their baby. So feed your baby regularly.
We need look no further than fashion week to see that fashion influencers are leading the social media zeitgeist. Not only are they changing the game for digital marketers, they are also bringing classic millennial priorities to bear on the industry in terms of inclusion. Learn more about influencer strategy by visiting our website CROWD. or send us an email to firstname.lastname@example.org.