5 Brands That Are Rocking their Reddit Strategies

Instagram and Facebook have become the go-to social media platforms for any business. But, as these platforms are becoming increasingly crowded spaces, brands have started to look for less-saturated social media channels, such as Reddit, to engage their consumers. However, since most of the content on Reddit is generated by users rather than brands, it begs the question: How can a company get noticed on the site?

Below, we are taking a look at how five companies have managed to rule the platform.



For Valentine’s Day, IKEA Australia came up with a funny offer: a free crib for babies born 9 months from the 14th of February. The post received over 1.5 million views and 1,000+ comments on Reddit within a day.


One thing Reddit is good for is starting a deep conversation about something, and that’s what Spotify aimed to do when it asked users questions about the different emotions that songs sparked in them. Over the course of a few weeks, more than 2,300 comments, 450 brand interactions and 10,000 submissions, the community created a playlist based on the campaign. 

Glamour Magazine

To promote Anna Kendrick being on its cover, Glamour Magazine recently had the star recite some gems of water-induced wisdom from the subreddit “Shower Thoughts”.

Xbox 360

Microsoft’s Xbox 360 has proven to other brands that Reddit is indeed an excellent platform for handling any questions or concerns regarding their product in an effective way. What makes Xbox stand out, however, is that it actually funnels the customers into the right subreddit so that the issue can be resolved in a timely and efficient manner.


The fashion retailer has hosted several “Ask Me Anything” sessions on Reddit to give customers a behind-the-scenes look at the inner workings of the brand. According to Nordstrom spokesman Dan Evans, “We continue to learn more about Reddit and what our customers want to hear from us, but so far the response has been favorable.”

While companies can plan for months to create the “perfect” Reddit campaign, it’s clear that the online community holds the ultimate power. And that’s how they want it. Yet if your company makes it onto the front page of the Internet, you will be known as a brand that can leverage very entertaining content to connect with consumers.