Top Ten: Australian Instagram Stars

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Yan Yan Chan


This blogger, presenter, and model is among Instagram's most beloved muses, boasting an irresistible blend of style and irreverence.

She often posts from the front row of big fashion week shows, but her own posting taste takes a grittier aesthetic than typical fashion Instas. Her 128k followers count on her effortless cool factor. 

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Lauren Bullen


Operating under the handle "Gypsea Lust," travel blogger Lauren Buller roams the globe sharing incredible photos of the travels she shares with her partner, Jack Morris.

2 million followers come to Lauren's feed for a glimpse of her daily adventures in the wider world, which inspire both jealousy and joy. 

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Charlotte Caslick


Charlotte Caslick is not just an Olympic Gold Medalist, but also a social media dynamo.

Part influencer, part soccer star, Charlotte posts photos of her action on the field as well as off. Nearly 100k Instagram users love bearing witness to her rigorous training practices. 


Alex Hayes


All-Australian surfer boy Alex Hayes comes from Sydney's Northern Beaches.

A Social Ambassador for GoPro, the 19-year-old's sandy and sunny adventures are a visual treat. 


Renee and Elisha Herbert



Twins and style influencers Renee and Elisha Herbert have over a million followers between them.

Hailing from the Sunshine Coast, these two have been traveling the world for the past year. During that time, they've been self-managing their modeling careers. which really took off once they'd been scouted through Instagram. They have separate accounts, but share plenty of photos with them together. 

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Tammy Hembrow


Fitness and health role model Tammy Hembrow is a mother-of-two who runs multiple fitness programs and heads up her own athliesure label.

Her social media presence was established around three years ago when she began posting about her post-baby body transformation. With 8.2m followers on Instagram and over 900,000 Youtube subscribers, Tammy's main motivation is to share what she's learned along her own journey with her fans.


Rozalia Russian


A former ballerina, Rozalia Russian is now a fashion and lifestyle blogger with plenty of sway on social media.

Her feed is one of curated elegance, showing her high-end meets High Street style. She mixes shots of her chic OOTDs with photos of her husband and kids. 

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Troy Pes


Hailing from Sydney, Troy Pes has a lot going on in terms of exercising his talents.

He's a model, obviously, but he's also a designer, an actor, and a vlogger. His Instagram is mostly him shirtless, and his followers don't seem to mind.

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Roxy Jacenko


Roxy Jacenko is a PR maven who both heads her own public relations firm and is a successful influencer.

She's a style queen, but her fans also love the photos she posts of her two kids, Pixie and Hunter. Roxy is a best-selling author, a brand ambassador, and a force to be reckoned with. 

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Steph Claire Smith


Mega-influencer Steph Claire Smith is the relatable superstar you've always wanted in your feed.

Hailing from Melbourne, Steph is a model and fitness enthusiast who regularly shares photos and videos of herself in action. Head to her Instagram page for a palette of pinks, golds, and blues that her 1.3 million followers can't get enough of. 

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