Top Ten: Irish Influencers

Leading global luxury lifestyle and communications network, SERMO, has revealed the top 10 influencers and bloggers in the Irish market.

Read on to meet the best of Ireland's social media presences. 

Lorna Weightman

Lorna Weightman, who works between Dublin and London, is one of Ireland’s leading fashion commentators and presenters.

She is a Senior Fashion Columnist and Critic for Social and Personal magazine, and is the Fashion Editor of Ireland's leading female website, Beaut,ie. Lorna has contributed to many Irish publications, including, U Magazine, The Irish Times, RTE Fashion, and the Sunday World. Lorna has a strong social media presence and has a large following on her fashion blog,


Jodie Wood

Jodie Wood set up her lifestyle blog,, in 2015 to inspire, share and create.

Born and raised in South Dublin, Jodie is a qualified Nutritionist having completed her Masters in Kings College London in 2013. She started modelling when she was 18 with Assets Modelling Agency and later became Beauty Editor of Social and Personal Magazine. In her blog, Jodie covers her world travels and offers insights into her life, from food and fitness to fashion and beauty. 


Suzanne Jackson

Suzanne Jackson is the brains behind the beauty and lifestyle blog, begun in 2010.

She is also the founder and CEO of the bestselling beauty brand, SOSUbySJ. Suzanne is currently listed on the official SERMO Index, for the second year running, as the number one Irish influencer in the world. Sue’s Instagram account has over 225,000 followers, and she has worked with a wide variety of global brands, such as, Pretty Little Thing, Universal, Lancome, Primark, Skechers, Lipsy, L’Oreal, Rimmel, Missguided, Juicy Couture, Sure Deodorant, Dovocare, Littlewoods, Crownbrush UK, Juicy Couture, and many more.


Pippa O’Connor/Ormond

Pippa O'Connor is a blogger and businesswoman, as well as a wife and mother of two.

A model-turned-designer, Pippa's blog showcases her knowledge of fashion, beauty, and travel. The past few years have seen Pippa move seamlessly from modelling to selling her own branded jeans, T-shirts and candles as well as running a successful series of fashion workshops. Her Instagram is full of colors, patterns, and shots of her family life. 


Roz Purcell

Roz Purcell is a bestselling cookery author and entrepreneur.

The Irish model, charity worker and beauty pageant titleholder who won Miss Universe Ireland 2010 and represented Ireland at Miss Universe 2010 in US where she placed Top 10. Roz has successfully launched a stellar media career which includes a winning role on Come Dine with Me Ireland, a guest chef appearance on TV3’s the Restaurant, and a stint as a Celebrity Bainisteor on RTE. Her passion for healthy food and lifestyle has earned her thousands of followers on social media in recent years. 


Joanne Larby (MakeUp Fairy)

Joanne Larby of The Make Up Fairy developed her blog into an official brand in 2012.

Now an online magazine, including a YouTube channel, styling and beauty tutorials, workshops and seminars, and lifestyle features, The Make Up Fairy now has a combined social media following of 300,000 people, with more than 250,000 international website hits a week. Joanne has won numerous Irish accolades including Best Beauty Blog 2016Best Company Beauty Blog and Best Social Media 2015. She recently published her first book and best seller, Fairy Tales.



Erika Fox (Retro Flame)

Erika Fox, from Kerry, began her fashion blog at just 19 whilst studying at the University of Glasgow.

Seven years later, and Erika is a one-woman industry after swapping picturesque Glenbeigh for the high-octane energy of Manhattan. Her blog, Retro Flame, has developed into a growing social media empire, with Erika now sharing content on YouTube, Instagram and Snapchat to 100,000 followers. Her Instagram is full of her patented vintage aesthetic. 



Lauren Arthurs

21-year-old marketing student Lauren Arthurs started blogging in January 2013 as a hobby, but her site has since blossomed into something much bigger.

As well as insights into her life, style and beauty routine, the blog also features an online boutique and an area for readers to sell their own pre-loved clothes and accessories. She travels the world taking gorgeous fashion photos, and her Instagram is a gorgeous blend of beachy and metropolitan. 


James Kavanagh

James Kavanagh rose to prominence doing vlogs and parodies on the social media platform Snapchat in late 2015.

An Irish social media personality, Kavanagh has since gained a significant following on the platform among others, with over 100,000 followers. In 2016 he started the food company Currabinny with his partner William Murray. James has done work for UNICEF Ireland as a digital ambassador for their #EmergencyLessons campaign to help the education of children in areas of conflict. In 2018, he began his television career as the co-host of Ireland's Got Talent's companion sister show Ireland's Got Mór Talent on TV3.


Louise Cooney

Louise Cooney is a Limerick native currently living in Dublin.

A Fashion, Lifestyle & Travel blogger, Louise studied in Communications and Marketing but always held an interest in fashion. In 2016, she won Best Fashion Blog in the Blog Awards Ireland 2016, and was also named as Ireland’s Top Rising Star in Luxury Lifestyle by SERMO Influencer Index 2017 and in the top ten Irish Luxury Lifestyle Influencers by SERMO in 2018. You can find her work on her blog,


Niamh O' Sullivan

Niamh O'Sullivan is the creator of Cinnamon Soul, an online destination for lifestyle, food, and fitness.

Niamh graduated from NUIG with a degree in Business Information Systems in 2014, and went on to complete a Postgraduate Diploma in Digital Marketing from the Digital Marketing Institute. The 26-year-old Kildare native spent two years in New York as a Social Media Manager for a footwear and handbag company, but is currently back in Ireland. Her Instagram is a beautiful collection of berry tones and neutrals showcasing her unique style. 


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