Four Benefits of a Digital Workspace

In the digital age, the work-life blend is rapidly replacing the work-life balance.

And this is unsurprising-- daily life is full of moments in which having access to a workspace would be useful, be it at home, out in the field, or stuck inside an airplane terminal. Businesses that are unable to meet the demand for out-of-office productivity find themselves falling behind their competitors when it comes to both finding talent and employing it at full efficiency. But a digital workspace with true functionality has been difficult to come by.

Enter the digital workspace

not an isolated piece of technology, but a strategy enabled by the careful orchestration of several different moving parts. Because the digital workspace is a collaborative concept, organizations must engage in thoughtful planning processes in order to define the outcomes they hope to achieve and then strategize around how to meet those goals. Virtualization, identity and access management, mobile devices, and cloud applications need to be coordinated to carry out the missions of the organization.

With the emphasis on the end-user experience, digital workspace tools can immediately begin to transform the way users do their jobs. The benefits of employing a digital workspace include:


Greater Productivity

The increase in productivity that goes along with an increase in digital access is, at this point, well-documented.

About 39 percent of organizations cite improved efficiency as the single greatest benefit of mobile technologies, according to Fliplet, followed by 21 percent that cite business process improvement. Then there’s the added benefit of a reduction in paperwork. Work-related apps that can be carried with their user result in up to a 40% increase in productivity-- the statistical equivalent of adding two days to the work week.

Untethering workers from their desks and providing them with instant access to the tools they need means capitalizing on those random opportunities to get something done. A key component to this strategy is single sign-on capacity, which eliminates the need for knowledge workers to go through inconvenient login processes each time they wish to complete a task. No one enjoys keeping track of multiple passwords, and in a digital workspace, there’s little need to.


Employee Satisfaction

Millennials are now the largest cohort in the workforce. And amongst this group, there are few things more satisfying than instantaneous results.

Millennials are more likely than their older colleagues to become frustrated when they have to waste time-- searching for documents, contact details, or plans can be an infuriating errand when not facilitated by the right tools. Effective, in-house IT tools are essential for keeping this section of the workforce engaged.

And engagement is key: fewer than one-third of employees reported feeling a profound connection to their organizations, according to a poll by Gallup. Over half of those surveyed said they felt “checked out” of their employment situation. Most alarming, 17.2 percent of employees report they are “actively disengaged” — a level of dissatisfaction characterized by negatively acting out and undermining what their colleagues accomplish.

Such a high level of disengagement has ramifications not only for productivity, but for in-house security. Organizations operating in highly sensitive and heavily regulated industries already worry about data loss, new digital technology and employee liability aside. But a well-designed digital workspace takes into account both factors. Fostering a functional, on-the-go relationship with employees results in higher levels of engagement and therefore fewer workers either looking to undermine their organizations, or using third-party tools that could put sensitive information at risk. The Ponemon Institute estimates the average total consolidated cost of a data breach at $4 million. But oten, digital workspaces are designed so that, even when users are accessing data from the field using tablets and smartphones, that data never actually resides on the mobile devices themselves. With these kinds of advances, the fear of data loss preventing companies from going mobile can be alleviated.


Speed to Market

In a digital workspace, access is instantaneous, meaning that response time is nearly so.

Enterprises can quickly and confidently respond to customer demands, as well as to changes within market conditions. Advances to in-house IT make mergers and acquisitions more seamless, as the automated, policy-based provisioning of digital workspaces simplifies the process of providing large numbers of new users with digital resources. If lines of business need reorganizing or a workforce needs shuffling, an agile mobile strategy can help enterprises make speedy modifications.


Better Customer Service

As CROWD has covered before, customer engagement thrives on human connection.

It also thrives on rapidity, as millennials make up not just a greater part of the workforce, but also the consumer base. A digital workspace has implications for customer service both in the real world and online. When brick-and-mortar sales staff can use their mobile devices to check inventory, place orders or help answer questions in real time, the customer realizes an immediate benefit. When customers can use chat windows to have a discussion with an employee in real time online, they feel more connected and are less likely to navigate away from a brand over an unanswered question.


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TrendsGregor Cooney