10 Brands Doing the #10YearChallenge Right

Days after Kylie Jenner lost the world record of having the most 'liked' photo on Instagram to an egg, all of the Instagram buzz moved over to join the #10YearChallenge.

Using this hashtag, participants everywhere posted a 2009 and 2019 picture of themselves side by side to showcase their contrast and evolution. In addition to celebrities, influencers, families and friends, several brands also jumped on the #10YearChallenge wagon to take us down memory lane.

We have compiled a list of the #10YearChallenge of many famous brands for a major throwback:



Ikea Netherlands participated in the #10YearChallenge by sharing a funny post showing their Billy bookcase - which has not changed a bit.


Cadbury Dairy Milk Silk

The UK milk chocolate manufactured by Cadbury leveraged the challenge to showcase how much their chocolate family has expanded.



The Sims video games from Electronic Arts decided to share the glow-up of Bella Goth, perhaps one of the most well known Sims. 



The British online retailer that manufactures sports nutrition products and gym clothing gave a sneak peak of the transformation of their packaging, though the great quality remains the same throughout all these years.



The video gaming brand paid a tribute to their controller, which over the years had multiple design changes.



Tarte decided to share a glow-up of their lights, camera, lashes™ 4-in-1 mascara, and judging from the comments the tartelettes loved the throwback vibes.



ASOS took a trip down memory lane sharing a 2009 vs 2019 screenshot of their website.



The toy production company shared two identical pictures with the smart caption, “Creativity doesn’t change”.



Netflix hasn’t become the streaming industry leader by accident. The company is a marketing genius, and social media is in the forefront of its marketing strategy. Thus, instead of two simple side to side images, the provider filled us with nostalgia by sharing how the Friends cast looked during the first and last episode of the series.



Starbucks Malaysia decided to share with their 1 million followers the transformation of their iconic siren during this decade.